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Target: HBCU Black History Month Design Challenge
May 7 @ 8:00 am - June 13 @ 11:30 pm
Free
what is the HBCU design challenge?
The HBCU Design Challenge is a competition to design t-shirt artwork & graphics for the Target 2021 Black History Month campaign.
who is eligible to participate?
Students and recent grads (completed study within 1-3 years) from Historically Black Colleges and Universities that are 18+ years old.
preparing your entry:
- Review the design project descriptions, associated resources (mood board, palette, reports and articles) and program FAQs for additional context to inform your proposed solution(s).
- Develop a design for one or both design project option(s).
- Submit your entry via the online submission form. Entries can be submitted beginning May 7, 2020 until 11:59 PM CST on June 13, 2020. (Note: By submitting your entry you are confirming that you have read and agree to the contest RULES).
- You are welcome to also submit a maximum 1-page note giving additional context for your design. This is optional.
- Entries will be reviewed and evaluated by a cross-functional team based on the judging criteria below.
After submission of your entry you can add the HBCU Design Challenge to your resume using the following language: “Competed in Target’s inaugural HBCU Design Challenge to propose creative design solutions the 2021 Black History Month collection”
judging criteria:
Entries submitted to the HBCU Design Challenge are reviewed by a company-wide cross-functional team. The decisions of the judges are final. We are looking for design solutions that meet the following six (6) criteria:
- Superior design and aesthetic sensibility
- Exemplifies creativity and original thinking
- Clearly articulates a solution to the surfaced design question
- Positive impact on the guests we serve and communities we operate in
- Ability to be executed physically on apparel
- Ability to be sold in Target stores and online
There are a total of nine (9) Contest Finalist Prizes:
First Place Prize Winners (3) – Total Value $5,450:
- $1,500 prize
- Apple + Adobe prizes (Total value approx. $3,950)
- (1 per) Apple MacBook Pro 16” (Space Gray) 2.4GHz 8-Core | 32BG RAM | Intel i9 Processor Turbo Boost up to 5.oGHz | 2 TB SSD Storage AMD Raedon Pro 5500M w/8GB of GDDR6
- Adobe Creative Cloud 2 Yr Membership
- Exclusive 1-hour consultation with Target senior design leaders
- Possibility of having their winning design included in the Target Black History Month product assortment for sale in 2021
- Their story will be featured in our online Black History Month marketing program
Runner-Up Prize Winners (6) – Total Value $2,280:
- $500 prize
- Apple + Adobe prizes (Total value approx. $1,780)
- (1 per) Apple iPad Pro 12.9” Display (Space Gray Wi-Fi | 512GB Storage
- (1 per) Apple Pencil (2nd Generation)
- (1 per) Apple Magic Keyboard 11” for iPad Pro
- Adobe Creative Cloud 1 Yr Membership
- Exclusive 1-hour consultation with Target senior design leaders
All Participants Receive:
- An invitation to join Studio Connect, Target’s exclusive guest engagement app
- The option to view Target HBCU Design Challenge exclusive videos and webinars as a virtual introduction to Target’s product development process and team
- The opportunity to add the The HBCU Design Challenge as a line item on their resume
Winner Selection & Notification:
- Contest Finalists will be notified by email on approximately June 26, 2020
- First Place Prize Winners will be notified by email on approximately July 20, 2020
- Prizes will be awarded on approximately September 1, 2020