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Target: HBCU Black History Month Design Challenge

May 7, 2020 @ 8:00 am - June 13, 2020 @ 11:30 pm


9 Corporate Logo Redesigns that Work | Target coupons, Target ...Target HBCU Design Challenge

what is the HBCU design challenge?

The HBCU Design Challenge is a competition to design t-shirt artwork & graphics for the Target 2021 Black History Month campaign.

who is eligible to participate? 

Students and recent grads (completed study within 1-3 yearsfrom Historically Black Colleges and Universities that are 18+ years old. 

preparing your entry:

  1. Review the design project descriptions, associated resources (mood board, palette, reports and articles) and program FAQs for additional context to inform your proposed solution(s). 
  2. Develop a design for one or both design project option(s). 
  3. Submit your entry via the online submission form. Entries can be submitted beginning May 7, 2020 until 11:59 PM CST on June 13, 2020. (Note: By submitting your entry you are confirming that you have read and agree to the contest RULES) 
  4. You are welcome to also submit a maximum 1-page note giving additional context for your design. This is optional. 
  5. Entries will be reviewed and evaluated by a cross-functional team based on the judging criteria below. 

After submission of your entry you can add the HBCU Design Challenge to your resume using the following language: “Competed in Target’s inaugural HBCU Design Challenge to propose creative design solutions the 2021 Black History Month collection”

judging criteria:

Entries submitted to the HBCU Design Challenge are reviewed by a company-wide cross-functional team. The decisions of the judges are final. We are looking for design solutions that meet the following six (6) criteria:

  • Superior design and aesthetic sensibility
  • Exemplifies creativity and original thinking
  • Clearly articulates a solution to the surfaced design question
  • Positive impact on the guests we serve and communities we operate in
  • Ability to be executed physically on apparel
  • Ability to be sold in Target stores and online
what you win:

There are a total of nine (9) Contest Finalist Prizes:

First Place Prize Winners (3) – Total Value $5,450:

  • $1,500 prize
  • Apple + Adobe prizes (Total value approx. $3,950)
    • (1 per) Apple MacBook Pro 16” (Space Gray)
 2.4GHz 8-Core | 32BG RAM | Intel i9 Processor Turbo Boost up to 5.oGHz | 2 TB SSD Storage AMD Raedon Pro 5500M w/8GB of GDDR6
    • Adobe Creative Cloud 2 Yr Membership
  • Exclusive 1-hour consultation with Target senior design leaders
  • Possibility of having their winning design included in the Target Black History Month product assortment for sale in 2021
  • Their story will be featured in our online Black History Month marketing program

Runner-Up Prize Winners (6) – Total Value $2,280:

  • $500 prize
  • Apple + Adobe prizes (Total value approx. $1,780)
    • (1 per) Apple iPad Pro 12.9” Display (Space Gray Wi-Fi | 512GB Storage
    • (1 per) Apple Pencil (2nd Generation)
    • (1 per) Apple Magic Keyboard 11” for iPad Pro
    • Adobe Creative Cloud 1 Yr Membership
  • Exclusive 1-hour consultation with Target senior design leaders

All Participants Receive:

  • An invitation to join Studio Connect, Target’s exclusive guest engagement app
  • The option to view Target HBCU Design Challenge exclusive videos and webinars as a virtual introduction to Target’s product development process and team
  • The opportunity to add the The HBCU Design Challenge as a line item on their resume

Winner Selection & Notification:

  • Contest Finalists will be notified by email on approximately June 26, 2020
  • First Place Prize Winners will be notified by email on approximately July 20, 2020
  • Prizes will be awarded on approximately September 1, 2020